‘Small Business Saturday’ proclaimed in Yukon

Shoppers encouraged to support Yukon merchants Nov. 28

Yukon Main Street Director Vicki Davis (right) accepts a proclamation from Mayor Shelli Selby declaring Nov. 28 as “Small Business Saturday” in the City of Yukon. (Photo by Conrad Dudderar)

By Conrad Dudderar

Associate Editor

Merchants across Yukon will participate in the city’s traditional observance of “Small Business Saturday.”

The promotion – which encourages people to “shop local” – is observed across the United States on the Saturday after Thanksgiving. This is the 11th year of the national observance.

Yukon Main Street Director Vicki Davis

Yukon Main Street Director Vicki Davis, at the Nov. 17th city council meeting, accepted a proclamation declaring Nov. 28 as Small Business Saturday in the City of Yukon.

“On the Saturday after Thanksgiving, please seek out your local businesses,” Davis said.

The Yukon 66 Main Street theme is “Think Big – Shop Small” and holiday shoppers are encouraged to visit downtown.

Davis cited the challenges small businesses have faced this year due to COVID-19 closures and extended power outages.

“Our restaurants had to throw their food away and workers have suffered lost wages,” she said. “This is a really important time for our businesses.”

Shoppers can learn more about what Yukon merchants are participating in “Small Business Saturday” – and what specials and features they will offer – by visiting the Yukon 66 Main Street Facebook page.

“I’m also collecting information on what businesses offer online shopping, curbside service and any delivery options,” Davis said. “However you feel comfortable shopping, we hope that you’re supporting local.”

Participating businesses will provide “Shop Small” scratch cards with any purchase (while supplies last) so customers can win gift cards, drinking mugs, prizes, discounts, and more.



Small businesses employ 47.3% of the employees in the private sector in the U.S.

“For every $100 that you spend, $68 remains in the community if you shop at locally owned and operated businesses,” Davis said. “It goes down to $34 of that if you shop at a locally owned franchise. If you do online shopping, then it goes down to zero.”

Yukon’s Main Street chief encourages shoppers to observe Small Business Saturday – not just by doing their holiday shopping, but also by supporting local merchants who have suffered in 2020.

“They need it – even on normal years,” she said. “Many of our businesses say that’s the largest shopping day of the year for them. That’s their largest revenue day.

“But this year more than ever, they need you to support Yukon’s independent, locally owned small businesses.”

Yukon Mayor Shelli Selby

Yukon city government “celebrates our local small businesses and the contributions they make to our local economy and community,” said Mayor Shelli Selby, reading from the proclamation.

The City of Yukon “recognizes and supports the vitality of our local businesses that create jobs, boost our local economy and preserve our community,” Selby added.

The mayor and council members urged Yukon residents to support small businesses and merchants not just on Small Business Saturday – but throughout the year.

City officials advise citizens that shopping local enhances the City of Yukon’s sales tax base, helping fuel local government operations.

Mayor Selby reminded Yukon residents to support businesses in Yukon city limits on the north side of N.W. 10th Street and Interstate 40.

“Let’s keep our tax dollars in the City of Yukon,” she said.


The City of Yukon proclamation offers these statistics about consumers who have shopped on Small Business Saturday:

  • 96% agree that shopping at small, independently owned businesses supports their commitment to making purchases that have a positive social, economic and environmental impact
  • 97% agree that small businesses are essential to their community
  • 95% reported the day makes them want to shop and dine at small, independently owned businesses all year long, not just during the holiday season.