Route 66 style show promotes Yukon Main Street

More than 40 ‘models’ to hit runway in April 9th fashion showcase

A group of models hit the raised catwalk during last year’s “Style on 66 Fashion Show & Brunch.” The third annual event, to promote Yukon downtown boutiques and shops, will be Saturday, April 9 at 10 West Main – Suite 135. (Photo provided)

By Conrad Dudderar
Staff Writer

A fun day to celebrate sisterhood on Route 66 Yukon offers attendees a unique chance to see style in action.

A “Style on 66 Fashion Show & Brunch” will be staged from 11 a.m. to 1 p.m. Saturday, April 9 at 10 West Main – Suite 135.

Now in its third year, the special event showcases downtown Yukon boutiques and shops.

Desiree Reid, a Yukon Main Street volunteer with the promotions committee, coordinates the Route 66 style show.

“This is our third annual fashion show; it would be our fourth had we not had to cancel in 2020,” said Reid, owner of Urban Boondocks. “We have six different boutiques participating, including a couple who are new to Main Street and new to the fashion show this year.”

More than 40 “models” – including customers and vendors – have volunteered to hit the catwalk wearing fashions offered by Avery Joe’s Boutique, Found Love Bridal Consignment, Mirror Mirror Boutique, Little Collective Co., Urban Oak on 66, and Urban Boondocks Market.

“We try to incorporate different age ranges and sizes to showcase what each boutique has,” Reid said. “Each boutique has a little different style, so we try to highlight what’s special about each one.”

One local model who will grace the runway is none other than Vicki Davis, director of the Yukon Main Street program.

Style on 66 celebrates the unique culture of fashion and style that resonates throughout the shops and boutiques along Yukon’s Route 66 Main Street, according to Davis.

This trendy sense of style is “yuniquely Yukon”, inspired by the community’s diverse, rich heritage.

The April 9th fashion show isn’t only for Yukon ladies.

“We had a surprising number of men last year,” Reid said. “At least one of the boutiques has some men’s stuff and we have Vann’s T-shirts that are unisex. They’ll see some things they can get too.”

A volunteer “model” graces the runway wearing fashions offered by Yukon Main Street merchants. (Photo provided)


The April 9th fashion show and brunch will feature some new attractions, notably live acoustic music by Colton Blake, “Sweets on 66” desserts from Main Street eateries and even a mimosa bar.

Attendees will especially enjoy craft pizza catered by another Yukon Main Street business, the Flower Shop Winery & Pizzeria.

A “shop hop” will follow. Attendees will get punch cards for a chance to win prize baskets from all participating stores.

Close to 125 people attended last year’s fashion show and brunch and organizers expect more participation this time around.

“It’s been a really neat, fun event,” Reid said. “We believe adding these extra things will make it even more special this year.”

For advance tickets or more details, call the Yukon Main Street office at (405) 350-5999 or visit