Summer night vibes featured at Yukon fashion show

Yukon Main Street benefit promotes tax-free weekend

Owner Desiree Reid (second from right) joins her models from Urban Boondocks Market on the fashion show runway stage. (Photo by Cara Pattison)

By Conrad Dudderar
Staff Writer

Fashion show models from the Mirror Mirror Boutique included, from left, Velicia Lusby, Ashley Weatherby, Jill Huff, Tiffany Webb (of Britten and Bailey’s), Meagan Early, Kate Sherwin, and Jan Swenson. Not pictured is Nicole Whitehead. (Photo by Cara Pattison)

Summer night vibes were felt in downtown Yukon as dozens of models traversed the catwalk wearing the latest fall fashions – just in time for the start of school.

More than 100 people came out for Yukon Main Street’s annual Style on 66 fashion show on Aug. 3 inside The Progress Room, 10 W Main.

The event – which helped promote Oklahoma’s “tax-free weekend” – was a benefit for the Main Street program.

William Smith strikes a pose as he models a trendy outfit from Avery Joe’s Boutique. (Photo by Cara Pattison)

This marked Erika Stark’s first time as fashion show event chair.

A community volunteer, Stark told the audience the event supported Yukon’s Main Street “to help keep it beautiful and boomin’.”

Stark is co-owner and co-manager of The Progress Room, an event center inside the former Snyder’s grocery store building on Route 66.

“We had an amazing turnout, and the feedback was what I wanted … they loved it!” Stark said.

Participating Main Street shops that showed off handpicked fashion options at Style on 66 were:

Ashley Weathersby from Mirror Mirror Boutique works the fashion show crowd as she struts her way down the catwalk. (Photo by Cara Pattison)

Avery Joe’s Boutique, MainStreet Marketplace, Marlee Rose Boutique, Mirror Mirror Boutique, MOVI Clothing, and Urban Boondocks Market.

“We’re proud of them, and we want you to see what they all have to offer,” Stark told attendees during her introduction.

Style show theme was “A Summer Evening” as the runway stage was designed as if the audience was driving along Route 66.

This year’s event – which was moved from the spring – featured fashion show seating and lighting.

“The fashion show-style seating provided more attention to the catwalk so everyone got to really see what our shops had to offer and how fun the owners are,” Stark added. “I think they got to see the more personable side of them and make a bit of a connection with them, too.”

Yukon Main Street board members, from left, Judy Austin, Stephen Kerr and Niki Fanning keep the libations flowing for Style on 66 attendees. (Photo by Cara Pattison)

Other highlights were live music by Zach Shomaker of Frontline Church, grazing tables, s’mores table, and wine bar.

“The bistro tables scattered, and grazing tables also invited so much interaction with everyone and it was so great to see people visiting with each other and meeting new friends,” Stark added.

“I cannot say enough awesome things about how it went and hope everyone had as great of a time as I did!”



Avery Joe’s Boutique models, from left, Heather Samuels, Felicia Smith, Velta Johnston, Brooke Keel, William Smith, Courtney Dillard, and Chariti Cooksey strike a pose at the end of the Yukon Main Street fashion show catwalk. (Photo by Cara Pattison)

Yukon Main Street Director Vicki Davis said responses from attendees were “overwhelmingly positive” – with many accolades about the fresh look and moving the event to a weeknight.

“The focus on shopping local caught on even before the event as many shopped the participating businesses for their fashion show outfits,” said Davis, who manned the popular s’mores table.

“It was great so see such diversity on the runway and in the audience.”

Stark thanked her co-chair, Kathryn Enyart, who is “just so fun to work with.”

“I’ve been more than honored to have her by my side for this,” she said.

Local musician Zach Shomaker sings “I Will Wait for You,” much to the delight of the audience. (Photo by Cara Pattison)

Next big event for Yukon Main Street will be the fifth annual Cruise-in for a Cause set Thursday, Sept. 21 along iconic Route 66 in downtown Yukon.

The popular car cruise will benefit Yukon’s Christmas with a Cop and Savannah Station.

Call (405) 350-5999 or visit to volunteer or support the cruise.